October 21: We have looked at the picture-perfect advertisements of brands dealing with diamonds for the longest time. Here’s one of the most important names in the diamond jewellery business – EF-IF Diamonds, a brand that is synonymous with providing the best quality diamonds at the best possible prices. Situated in the jewellery hub of Chennai – T-Nagar, EF-IF boasts of selling dosham-free diamonds of the topmost quality in DEF Colour and IF-VVS1 Clarity. Every piece of jewellery at EF-IF is in-house manufactured, leading to intermediary costs being subtracted as there is no involvement of any middlemen. This gives a direct benefit to the end customers in the form of wholesale pricing.
A vibrant team behind every business is imperative for its growth, and EF-IF is no exception. The brand is run by an all-women team headed by Ms. Lathika Sandeep and Ms. Shruti Bothra. Lathika aims to provide skilfully crafted diamonds set in beautiful designs and believes in educating people about the right way to buy diamonds. She is a gemologist and holds a Masters in Management, making her the perfect blend for a business in jewellery. Shruti, on the other hand, is a Chartered Accountant by qualification. She kick-started the international and e-commerce sales of the brand and is striving every day to provide superlative products and services to EF-IF’s clientele.
One of the biggest USPs of the brand is bespoke jewellery. Having their own manufacturing unit gives them the leverage to churn out designs that are classic and contemporary. With a strong team of talented jewellery designers and skilful artisans, EF-IF is well known amongst its clients to bring to life their jewellery imaginations.
For decades together, jewellery advertisements have been filled with glitz and glamour, showcasing perfect looking models adorning priceless jewellery. EF-IF wanted to break this stereotype and ventured on to do something very unconventional in their recent shoot. Instead of using picture-perfect models who are skinny and fair in complexion, the brand used models who were quite the opposite looking. They wanted to emphasise on how one should feel comfortable in one’s own skin and embrace imperfections. The jewellery you wear should not be intended to take the spotlight away from your personality but instead should be a medium to enhance the same. The brand wanted to show how their jewellery would look on real women. The clientele that the common Indian Market has is quite different from the models that are being used to depict this.
The 21st century is loaded with picturization of flawless and fair-skinned models with skinny body frames which, often makes us question ourselves about whether we would be able to carry off a piece of jewellery or any other product beautifully or whether it would look good only on models. EF-IF aims to bring out the message that there is no perfect skin tone or body type that defines a woman. The only thing that sets a person aside from the rest of the herd is the confidence with which they wear what they wear. So here’s to all the women out there, tall or short, fair or dark, plus size or skinny, you’re beautiful just the way you are!
Good Article, Keep writing more,
Diamond Jewellers Chennai, Karaikudi Maganlal Mehta Corp Jewellers, Karaikudi Diamonds, Buy Diamond Jewellery Online Chennai, Diamond Earrings Chennai, Diamond Necklace Chennai
https://www.kmcldiamonds.com
Hi there! This blog post couldn’t be written much better!
Reading through this article reminds me of my previous roommate!
He continually kept talking about this. I am going to send this post to
him. Fairly certain he will have a very good read. Many thanks for sharing!
Greate pieces. Keep posting such kind of information on your site.
Im really impressed by it.
Hey there, You’ve done an excellent job. I will definitely
digg it and in my view suggest to my friends. I am sure they will be benefited from this
website.
Admiring the time and energy you put into your website and in depthinformation you offer. It’s great to come across ablog every once in a while that isn’t the same outdated rehashed material.Great read! I’ve saved your site and I’m including your RSS feeds to myGoogle account.
excellent put up, very informative. I wonder why
the opposite specialists of this sector don’t understand this.
You should proceed your writing. I’m confident, you have a huge readers’
base already!
I blog often and I really thank you for your information. This article has truly
peaked my interest. I’m going to book mark your site and keep checking for new
information about once a week. I subscribed to your RSS feed
as well.
You are so interesting! I do not believe I’ve truly read through something like this before.So good to find another person with some original thoughts on this issue.Seriously.. thank you for starting this up. This site is one thing that is required on the internet,someone with a little originality!
Hello! I could have sworn I’ve visited this blog before
but after browsing through many of the posts I realized it’s new to
me. Anyways, I’m definitely pleased I stumbled upon it and I’ll be book-marking it and checking
back often!
Fantastic goods from you, man. I’ve take into accout your stuff prior to and you’re just too wonderful.
I really like what you have received here, certainly like what you are stating
and the way in which through which you are saying it.
You make it entertaining and you continue to care for to keep it sensible.
I can not wait to read much more from you. This is actually a wonderful website.
This is my first time visit at here and i am in fact happy to read
all at single place.
Whats up this is kinda of off topic but I was wondering if blogs use WYSIWYG editors orif you have to manually code with HTML. I’m starting a blog soon buthave no coding expertise so I wanted to get advice from someone with experience.Any help would be enormously appreciated!
I’m not sure why but this site is loading very slow for me.
Is anyone else having this issue or is it a problem on my
end? I’ll check back later and see if the problem still exists.
Woah! I’m really digging the template/theme
of this blog. It’s simple, yet effective. A lot of times
it’s very hard to get that “perfect balance” between user friendliness and appearance.
I must say you’ve done a amazing job with this.
Additionally, the blog loads very quick for me on Chrome.
Exceptional Blog!
Hey there would you mind letting me know whichwebhost you’re utilizing? I’ve loaded your blog in 3 different internetbrowsers and I must say this blog loads a lot quicker then most.Can you recommend a good hosting provider at a fair price?Cheers, I appreciate it!
You’ve made some decent points there. I looked on the net for more info about the issue and found most individuals will go along
with your views on this web site.
This article is in fact a fastidious one it assists new web viewers, who are wishing in favor
of blogging.
What’s up, I log on to your blog regularly. Your writingstyle is awesome, keep it up!
I wanted to draft you this very little remark so as to say thanks as before about the breathtaking solutions you have provided here. It is simply incredibly generous of people like you to allow freely exactly what many individuals would’ve advertised for an e book to generate some cash for themselves, specifically since you might have done it if you ever wanted. The strategies additionally served to be a fantastic way to comprehend some people have similar eagerness the same as my very own to figure out more with reference to this problem. I know there are thousands of more pleasurable opportunities in the future for folks who go through your blog.